The first experience many customers will have with your business is using the pay and display parking.

If you manage a shopping centre, park-and-ride services, offices or any other commercial operation, many customers or clients will need to park their car and pay for a ticket. It’s important that you create a smooth and welcoming customer experience from the get-go in order to boost custom and ensure customers leave having had a positive experience. Pay and display parking management is one of the first ways your business interacts with the customer, so it’s important to make it a good one.

Here’s how pay and display parking machines can improve the customer experience.

Convenience and ease of use

Using pay and display machines is very straightforward and makes it convenient for motorists to use your car park.

Machines are placed in convenient spaces with easy access and, once a payment has been made, will print out a ticket to be placed on the dashboard or windscreen of the customer’s car. The great thing about this is that there is no need for a parking attendant to be present, making services more cost-efficient for you.

User-friendly

Pay and display machines are simple to use, consisting of only a couple of buttons. In many cases, users only need to put the correct amount of money in and click one button. This is a straightforward design that anyone can understand, even children.

With large buttons, a clear screen and occasional voice guidance, users can quickly and easily receive a ticket.

Multiple payment options

When installing pay and display machines, you can opt for various payment types including cash, card or digital payment such as Apple Pay. This makes it accessible for everyone, no matter what payment method they prefer, and can ensure people are still able to park even if they don’t have change.

Reducing unauthorised parking

Pay and display systems prevent people from parking without paying or without authorisation. This means there are plenty of free spaces for people who are authorised to use the car park and they won’t have to deal with too much traffic.

At Park Direct UK, we offer a range of parking management services including pay and display parking, ANPR and abandoned vehicle removal. Get in touch today to learn how we can help improve the customer experience for your business.